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Archive for month: November, 2011

Toyota Yaris: “It’s A Car!”

07 Nov 2011 / 0 Comments / in Advertising

New ads from Toyota for their odd little Yaris, featuring Michael Showalter!

I really respect and appreciate the fact that Toyota seems to have a sense of humor about itself, especially regarding a car called the “Yaris.” I have no idea what a Yaris is or what the word refers to, but I’m glad this work is a complete 180 from the usual, boring car ads that feature repetitive selling points like, “It’s fast!” “It’s good for your family!” or “Great gas mileage!” The Yaris’s selling point? “It’s a car!” Yes, it is! And now I kind of want one!

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