Directing team DANIELS along with BBH London recently put out this spot for Weetabix in the UK:

At first watch, it’s definitely a really neat, very cool-looking, slick spot. It’s fun, it’s cute, it’s edgier than most ads you’ll see for breakfast cereal (though I do wish the concept were a bit more fleshed out).

Watching the “Behind the Scenes,” however, takes it to another level:

The talent is obviously great, and it’s awesome to see that the dancing bears are actually full-sized professional dancers in giant fluffy bear suits instead of computer-generated characters. The amount of work that went into this 1 minute spot for breakfast cereal is incredible!